What Is 3D Product Rendering?

Product 3D rendering, also known as product 3D visualization, is a process of generating photorealistic or non-photorealistic images with 3D model/3D models using specialized software. The resulting product is called a 3D render.

The main benefit of 3D rendering is that it helps envision the product long before it has been created. And that — in color variations, at different angles, in any number and types of environments, isolated or in a group of objects, in front, side, top, closeup, and cross-section views! This way, marketers can get their ads earlier, manufacturers can see exactly what the product looks like, and brands can easily test the market by pre-selling.

How Are 3D Renders Made?

The 3D rendering process consists of several stages, covering both technical and creative aspects. The exact pipeline may vary depending on the rendering company. Typically, the main steps include:

• Modeling — the process of creating a mathematical representation of an object in three dimensions using 3D modeling software. The resulting product is called a 3D model. In the rendering pipeline, the 3D model service may be excluded when artists are provided with the model at the outset.
• Texturing — application of CG textures to 3D objects;
• Lighting — arranging light sources and building a lighting scheme;
• Camera setting — the process of setting camera views;
• CG Rendering — the process of converting 3D models and scenes into 2D images using computer software;
• Post-production — editing the rendering and adding visual effects to it using image editing programs, most commonly Adobe Photoshop.

A description of the entire 3D rendering workflow you can find in the overview of our chair 3D rendering project.