Since 1981, HBF has been part of North Carolina’s rich legacy of furniture and textile craftsmanship, contributing to the Americana style through iconic design. The brand believes that great design emerges from collaboration between client needs, designer vision, and expert craftsmanship. HBF’s pieces are celebrated for their refined sophistication, timeless appeal, and enduring performance across hospitality, residential, and workplace environments. As a trusted partner to architects and designers, HBF is committed to creating inspiring spaces and fostering meaningful relationships grounded in authenticity.
CGIFurniture’s partnership with HBF began in September 2023 and continues to thrive. The representatives of their textile brand, HBF Textile, were looking for a 3D rendering company that could scan and replicate the products’ textures with 100% accuracy. Our team of skilled 3D artists had not only done that but successfully completed numerous projects for the brand. Among them were high-quality silo renders, wall product visuals, detailed close-ups, top-view shots, captivating lifestyle imagery, and animation. Let’s take a closer look at the stunning results of this collaboration!
Texture Sample Scanning and Digitization
One of HBF’s top priorities for 3D imagery is absolute texture accuracy. To achieve this, the brand consistently sends physical samples of their materials to the CGIFurnture studio. Our 3D artists then carefully scan each sample, digitize the texture, and apply it to the furniture models in rendering software. This meticulous approach ensures that every fabric, finish, and surface in the 3D visuals mirrors the real product down to the finest detail.
Texture Swapping for Furniture 3D Models
For HBF, texture swaps played a crucial role in highlighting the versatility of their furniture designs. Instead of creating separate models or organizing costly photoshoots for each finish, our 3D team applied different textures directly onto the same 3D furniture models. This allowed HBF to effortlessly showcase every available wood tone, metal accent, or fabric option across their product range.
Silo Rendering for Chairs and Tables
Silo renderings for HBF chairs and tables showcase each piece with precision and clarity on a clean background. These high-quality 3D visuals highlight the design and materials, making them perfect for product listings, catalogs, and marketing content. Most importantly, the silo renders meet the standard requirements of the biggest e-commerce platforms such as Amazon and Shopify.
Detail CG Shots of HBF Products
Detail shots of HBF products capture each piece’s finest textures and materials. These high-resolution close-ups highlight the intricate design elements, showcasing the brand’s commitment to quality and aesthetics. These visuals provide an in-depth look at HBF’s exceptional furniture.
Top View Renders for Workplace Furniture Sets
Top-view CG images for workplace furniture offer a comprehensive perspective on space layout as well as size and functionality of products. These renders highlight workspace arrangements, showcasing details like surface finishes, leg designs, and accessory placements. Perfect for product listings and marketing materials, they help customers visualize how the furniture fits into different office settings.
Furniture Lifestyle Visualization for HBF Pieces
Lifestyle renders of HBF items bring their designs to life by showcasing them in beautifully curated interior settings. These high-quality 3D renders highlight the functionality, aesthetics, and versatility of chairs, tables, and other pieces in real-world environments. By evoking a sense of style and comfort, lifestyle visuals help customers envision how HBF furniture fits seamlessly into modern workspaces and living areas.
Photorealistic Furniture Animation for HBF Items
Furniture animation for HBF products goes far beyond simple product showcasing — it brings every piece to life. With smooth transitions, dynamic angles, and feature highlights, these animations communicate quality, functionality, and design intent in a way that static images simply can’t. It’s a bold step forward for brands that want to stand out in the high-end furniture market.
Versatile CGI for the Brand’s Site and Social Media
Different types of CGI for the brand’s site and social media ensure a cohesive and visually appealing presentation of HBF’s furniture collections. From silo renders to lifestyle imagery, close-ups, and top-view shots, these high-quality 3D visuals enhance product listings, marketing campaigns, and digital engagement.