Sklum is a furniture and home decor company based in Spain. Founded in 2014, Sklum has established itself as a popular brand known for its contemporary and stylish designs at affordable prices. The company primarily operates online and has a strong presence in the e-commerce space.
The brand collaborated with CGIFurniture to generate product imagery for catalogs featuring their latest collections. Our team at CGIFurniture worked on a variety of renders, including silo renders, wall lifestyles, and interior lifestyle renders. Now, let’s explore the outcome together!
Product Imagery for an Online Furniture Catalog
Sklum approached us with a unique request for a comprehensive catalog that would showcase their furniture both in interior and exterior settings. They had only individual object photos available, everything else was up to our 3D artists. However, they always welcome the challenge!
Our team diligently worked to create 3D models based on the provided photos and meticulously rendered realistic lifestyles. By seamlessly blending the furniture into various interior and exterior environments, we brought their vision to life. The result? A visually captivating and interactive selling directory.
CG Product Renders for the Brand’s Digital Catalog
Using CG product renders for the brand’s digital catalog offers numerous benefits. These lifelike, high-quality images eliminate the need for expensive photoshoots and physical prototypes, allowing you to showcase products in different colors, materials, and settings with ease. CG renders provide flexibility, enabling real-time updates and customizations, which helps speed up product launches and keep marketing materials consistent across platforms. Additionally, interactive 3D visuals improve customer experience, helping them make better purchasing decisions and reducing returns. Overall, CG product renders offer a cost-effective, scalable solution for creating an engaging, visually appealing digital catalog.
3D Model Optimization for Augmented Reality
Augmented reality is part and parcel of the Sklum e-shopping experience. The brand uses AR 3d modeling services to let their customer try their products in their homes. You can see an example of the output below.
Furniture Silo 3D Rendering
Across both projects, the client benefited from our silo 3D visualization services. Our CGI artists have created three-dimensional digital models that highlight furniture pieces and decor items based on product photos. For silo renders, a pure white backdrop is employed to ensure that the main object remains the focal point. The goal is to present the items in a catalog without any background elements detracting from their visual impact.
Lifestyle Renders for Commercial Furniture
Sklum offers a wide range of commercial furniture specifically designed for restaurants and offices. To showcase these collections effectively, our team meticulously constructed various interior settings that align with the brand’s style references and color palette. By creating these carefully curated environments, we ensured that the products harmoniously integrate into the catalogs, presenting a cohesive and visually appealing experience for customers.
Lifestyle Renders for Outdoor Furniture
Sklum also requested lifestyle rendering services to highlight the best features of their outdoor furniture. Our skilled CGIFurniture specialists created a diverse range of realistic exterior backgrounds that effectively highlighted the items. These settings were carefully designed to capture the essence of outdoor living, allowing the products to shine.
