Carlisle Wide Plank Floors is a US-based manufacturer of top-quality wood flooring with over 50 years of experience. The company has several collections of handcrafted floors ranging from traditional rustic to fashion-forward styles. It also offers custom design services to fulfill every customer’s vision of a perfect floor for their space.
To get eye-catching visuals of their products for the website and social media pages, Carlisle contacted us at CGIFurniture. The manufacturer wanted to showcase its floors in various stylish interiors to give its customers some visual context, so it would be easier for them to choose the right option. So, in this project, our 3D rendering company created a collection of magazine-worthy CG visuals, with a unique setting for each kind of flooring.
Choosing CGI was the best imaginable solution for this client’s business. It saved them a lot of trouble since laying every type of floor for a photo shoot would’ve required tremendous amounts of work and resources. Now, let’s take a look at the project results!
Photorealistic 3D Visualization of Materials
With the product being 100% fine wood, we had to focus on conveying its remarkable quality in the renderings. Therefore, the CGI specialists that worked on this project paid close attention to the slightest nuances of textures and finishes. Another aspect that was crucial for achieving a photorealistic look of the floors was following the dimensions of the planks and scaling them correctly. As a result, our 3D artists were able to produce highly detailed CG images that you can see below.
Attractive Lifestyle 3D Renderings
The other main goal of this 3D visualization project was to develop CG settings that would complement every floor design. For that, we used the reference images provided by Carlisle’s team and our own library with over 40k ready-to-use 3D models, scenes, and materials. By customizing and combining the existing CG assets according to the client’s requirements, our 3D artists created beautiful and diverse lifestyle renders that precisely matched the aesthetic of each floor collection.
Scroll-Stopping CGI for Online Marketing
Carlisle used the images we produced in this 3D visualization project on their website, as well as Instagram and Facebook pages. As you can see, photorealistic product CGI makes truly amazing visual content that’s simply impossible to scroll through.