Comfy Sleeps Home (or CSH) is a UK-based brand specializing in handcrafted luxury beds, including sleigh, winged, mirrored, and TV beds. The company also offers mattresses and sofas, emphasizing quality craftsmanship and competitive pricing by selling directly from the manufacturer without middlemen.
What the Client Needed
The brand relied on both online and offline catalogs to showcase its products. With a growing product range, CSH needed a large number of top-notch product images. Traditional photoshoots were costly, time-consuming, and limited in terms of flexibility for new collections. At the same time, the company required visuals that would match its luxury positioning and engage digital audiences effectively.
Our Solution
Since 2021, Comfy Sleeps Home has collaborated with CGIFurniture on several projects, including 3D modeling, lifestyle rendering services, and 3D animation. The scope of work included the following solutions.
Handcrafted Beds Lifestyle 3D Rendering
Our CG specialists modeled several luxury beds and placed them in 3D interiors styled to match a sophisticated, high-end aesthetic. These scenes highlighted the beds’ elegant features, making the visuals appealing to the target audience.
Attention-Grabbing Product 3D Animation
It was decided to showcase one of the beds in a short 3D animation to unveil its design features in a lifestyle setting. In a 7-second video, viewers can see a lush double bed with a TV screen sliding out of the footboard. The animation was created in two formats: a square 4472 x 4472 for Shopify and a vertical version for social media reels. The vertical format was particularly successful, a 7-second lifestyle video was created to showcase a double bed with a TV screen sliding out of the footboard. Two versions were produced: a square 4472 x 4472 format for Shopify and a vertical format for social media reels. The vertical version went viral on TikTok, gathering 20 million views on the brand’s TikTok account. It also performed strongly on Facebook and Instagram.
Consistent Style
All 3D visuals followed a luxurious, minimalistic design to ensure brand alignment across platforms.
Project Results
The 3D renders were used in both online and offline catalogs, on the Comfy Sleeps Home website, and across social media. The lifestyle visuals emphasized the handcrafted quality and premium design of the beds, while the viral 3D animation significantly boosted brand awareness and engagement. By using CGI instead of traditional photography, CSH gained faster, more cost-effective production of marketing visuals. The company strengthened its luxury brand image, improved content performance across digital channels, and connected with a wider audience through visually compelling and shareable CGI content.
Contact us to schedule a free demo and explore services like:
- 3D Modeling
- 3D Modeling for Augmented Reality
- Feature Callouts
- Flatlay
- Hero Image
- Lifestyle Renders
- 3D Texturing
- 3D Product Animation Services
- 360 Product View
Let’s create visuals that boost engagement, drive sales, and strengthen your luxury brand image.