Reinforced Beds, operating under Bedcare Ltd., is a family-run online retailer in West Norfolk, UK. The company was founded in 2007 as Holbeach Beds and rebranded in 2011 to continue its work as the Reinforced Bed Company. The brand focuses on creating beds and mattresses that combine visual appeal with lasting durability.
Client’s Challenge
With continuous yearly expansion of product lines, Reinforced Beds required an extensive collection of visuals for their e-commerce website, social media, and catalogs. Traditional photoshoots became too expensive and time-consuming, especially when it came to showcasing multiple product configurations and color options. The brand needed a scalable and cost-efficient way to produce consistent, photorealistic images while also enhancing interactivity for online buyers.
How We Helped
In September 2020, Reinforced Beds contacted our 3D rendering company to optimize the time and budget spent on creating marketing visuals. Since then, our team has delivered numerous silo images, lifestyle renders, and glb models, covering the following areas:
High-Quality Silo Images
The brand team required product modeling services for bed frames, mattresses, and reinforced beds in different configurations, rendered against a white background. These silo images provided speed, consistency, and clarity for online catalogs.
Wall Lifestyle Renders for Bed Color Options
Instead of CG colorways, Reinforced Beds chose to display each color option in a separate image against a simple wall background.
Photorealistic Bedroom Lifestyle Rendering
Based on client references, our 3D artists created stylish interiors with the products at the center of attention, ensuring consistency across all visuals. These lifestyle rendering services highlighted the comfort and durability of the beds.
Interactive 360-View Product Models
More than ten interactive models in glb format were created, allowing e-buyers to rotate and zoom in on the products. These 360 models can also be used in configurators to showcase different bed builds, adding customization and interactivity to the brand’s e-commerce website.
The Outcome
The variety of CGI visuals delivered by CGIFurniture is now used across the Reinforced Beds website and social media platforms. The brand gained:
Faster production of visuals for new collections compared to photography.
Consistent quality and authenticity across silo images, lifestyle renders, and 360 models.
An improved e-commerce experience with interactive product views that help buyers explore details and reduce hesitation before purchase.
As a result, Reinforced Beds optimized marketing costs, accelerated product launches, and enhanced its ability to promote new collections while strengthening trust and engagement with customers online.
Contact us to schedule a free demo and explore services like:
- Bedroom Furniture Modeling
- Silo Rendering with Beds
- Product Wall Renders
- Minimalist Lifestyle CGI
- Spinning 360-Degree Views
- Product Visualization for E-Commerce Websites
Let’s present your storage solutions with clarity and style, making every detail stand out online.