EQ3 is a Canadian-based furniture and home goods retailer founded in 2001 in Winnipeg. The brand is known for timeless design, high-quality materials, and innovative solutions for modern urban living. The company’s name, EQ3, stands for “Emotional Quotient in the Third Dimension,” reflecting its commitment to design, quality, and emotional impact of its products.
EQ3 focuses on creating furniture and home goods that balance aesthetics, functionality, and longevity. Its designs often feature timeless aesthetics, quality materials and innovative solutions for urban living spaces. The furniture brand offers a diverse range of products for various home areas, including living room, dining room, bedroom, home office, and outdoor spaces.
The Challenge
EQ3 needed a cost-efficient and scalable way to showcase its diverse product catalog online. Traditional photography limited flexibility for product variations and interiors. The company required visuals that:
Highlight furniture aesthetics without distractions.
Help customers imagine products in realistic interiors
Present variations and details dynamically for online shopping.
Our Approach
Since early 2022, CGIFurniture has provided EQ3 with a range of CGI services tailored for e-commerce:
Versatile Wall Product CG Images
Wall renders are a great tool to showcase furniture designs in simple life-like settings. These visuals allow customers to appreciate minimalist EQ3 furniture without any distractions. Such images, with their neutral yet realistic background, are a great alternative to standard silo pictures.
Stylish Lifestyle 3D Visualization
Lifestyle rendering services for furniture involve creating images that showcase furniture pieces in a context that mimics real-life living spaces. These images help potential customers visualize how the furniture would look and fit within their own homes. The EQ3 team always sends references with stylish interiors to help us create 3D settings that match the elegant design of their products.
Engaging Product 3D Animation
Short, dynamic videos created by our 3D product animation company to demonstrate furniture features, variations, and adaptability to different interiors. These animations helped customers better understand products and boosted engagement online.
Visual Marketing Across All Platforms
The results of 3D rendering projects were used on the EQ3 e-commerce website. Some of them also appeared on different social media accounts of the retailer. Overall, the wide array of visuals facilitated the seamless sharing of informative and engaging content across all online marketing platforms.
Whether you need minimalist wall renders, elegant lifestyle visuals, or engaging 3D animations like EQ3, we’re here to bring your product vision to life. At CGIFurniture, we provide a wide range of high-quality 3D rendering services tailored for e-commerce, marketing, and product presentation.
If you're interested in achieving the same level of visual quality, contact us to schedule a free demo. We offer:
- 3D Animation for Social Media
- Augmented Reality
- Feature Callouts
- Flatlay Renders
- Hero Images
- Lifestyle Renders
- Textures and Materials
- 3D Modeling Services
- 3D Product Animation Services
- 360 Views
Let’s create visuals that resonate with your audience and elevate your brand.