UKRadiators is a British retailer of heating products based in Colchester. The company has over 30 years of experience. It is well-known for providing top-tier customer service and offering first-class radiators at a reasonable price. To fully convey the quality of their products in promo visuals, the manufacturers decided to go for 3D rendering.
In February of 2021, the company’s managers reached out to CGIFURNITURE and set up their first project. Initially, our team was tasked with making 3D models and silo renders of heating products. After receiving impressive results, the managers of UKRadiators ordered lifestyle 3D rendering services as well. The standard SoW for each task included photos of products, drawings, and texture references. Let’s take a look at the resulting CGI and find out how it was used by the brand!
White Background CG Product Images
The main purpose of these CG visuals was to show the complicated form and structure of radiators. So, in the process of 3D modeling, our artists had to meticulously recreate every little detail of the heating equipment. Then, when texturing CG items, they applied textures that were absolutely similar to the real-life materials of the radiators. And the final step was tuning rendering settings such as lighting to make the final silo images 100% photorealistic.
Hero Lifestyles Renderings
We have created a series of images for radiators in minimalist environments. The background helps to highlight the materials, and perfection of the lines and shapes. The hero renderings show that these radiators are here not to hide but to make a statement.
Lifestyle Product 3D Rendering
The managers of UKRadiators gave us full creative freedom to choose interior design styles for the products’ backgrounds. They did, however, check and approve every reference we sent them to make sure our views on the aesthetic for lifestyle images are aligned. As a result, we created a series of stylish renders showing contemporary interiors with radiators smoothly blending in with the design.
Lifestyle Renders for Holiday Marketing
During our collaboration with UK Radiators, we have also created imagery for their Christmas marketing campaign. Such visuals are an excellent way to captivate customers’ attention while thanking them for their loyalty, support, and appreciation.
One Lifestyle Scene for Multiple Product Variants
To show customers the variety of options they have with UK Radiators, we created lifestyle renderings for different product variants. We rendered them in the same setting so the e-shoppers could compare the visual impact of every choice.
Texture Swapping
To create images for every material variant for a product, we used texture swapping. That is, we created one 3D model of the product and then applied different materials to it. Such a technique is a small revolution since a client needs to pay for 3d modeling only once. Moreover, swapping textures is infinitely faster than modeling.
Marketing Materials for Ecommerce
UKRadiators used both silos and lifestyle 3D renders in all the most important marketing channels. They shared CG images on different social media pages and added them to product listings on their website. Showing heating products not just as separate equipment but as an integral part of a home design helped the brand to present its goods in a new light.