Established in 1962, Dorel Industries Inc. is a leader in Juvenile and Home segments with trend-setting, innovative products. Dorel Juvenile’s powerfully branded products include global juvenile brands Maxi-Cosi, Quinny, and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Home markets a wide assortment of both domestically produced and imported furniture products in North America. Since the brand has so many companies under its umbrella, it is always in need of powerful marketing materials.
To obtain product visuals for all their platforms, the brand managers turned to CGIFURNITURE. Several companies under the Dorel Industries umbrella required 3D rendering services to produce a variety of furniture images — from white-background silos to atmospheric lifestyle scenes. High-quality 3D rendering enabled Dorel Industries to showcase its home furnishings across multiple marketing channels, including e-commerce websites, catalogs, and social media.
Silo Product 3D Renders
The managers of the brand sent our team photos and drawings of their furniture pieces. CGIFurniture modelers recreated them in 3D, put the models on a white background, set lighting, and rendered the images in 4k resolution.
Lifestyle CG Product Images
Dorel Industries set different projects for lifestyle 3D renders that would show their products in real-life usage scenarios. They sent us inspirational pictures and descriptions of interiors they wanted to see as a background for their goods. Our 3D artists built scenes according to references, incorporated Dorel furniture in them, and rendered the result in 4k.
Product CGI for Marketing Channels
The finalized 3D pictures were used by the different companies under the Dorel brand on all possible marketing channels. Silos were published on landing and product pages of websites and e-stores. Lifestyle images were shared on social media and in ads.