HotBath is a Dutch company that manufactures and supplies bathroom taps, thermostatic taps, and shower systems. Their production office is in Italy, which is famous for having the best specialists in the field of bathroom ware. The brand ensures that its products are exceptionally durable, energy-saving, and cost-effective in daily use. To fully demonstrate all the benefits of their bathroom items in promo campaigns, the marketing team of HotBath decided to go for CG visuals.
Paul van Moorselaar, the manager of HotBath, got in contact with CGIFurniture and set up the first project at the beginning of 2020. Since then, our rendering company has completed more than 20 projects with almost 200 tasks for the brand. That included making silo renders with minimalist backgrounds, lifestyle images with different creative concepts, and AR models.
The latest pack of 3D renderings we’ve created for HotBath was for their new product launch of faucets. The brand needed 3D renderings because the items were still in development but they already wanted to enter the market with promo materials. Would you like to know what went into creating such CG visuals and how HotBath used them in the catalog and other marketing channels? Then read on!
3D Modeling of Bathroom Fixtures for CG Pictures
At the first stage of each project, we had to recreate HotBath products in 3D with 100% accuracy. To help us do it, the HotBath team provided us with STP 3D models. Using those, our CG artists built objects in 3ds Max and then applied realistic textures to them, making them indistinguishable from the real-life items. These 3D assets were then used in highly detailed photorealistic visualizations.
Photorealistic 3D Rendering for Silo CG Images
HotBath marketers care a lot about the aesthetics and diversity of their product images. That’s why when ordering silo 3D visualization service, they requested pictures with not only purely white backgrounds but also with minimalist backdrops such as plain bathroom walls.
Top-Notch 3D Visualization for Lifestyle CG Images
The lifestyle CG pictures for HotBath had to be based on the mood boards Paul had sent us. So, CGIFurniture artists built 3D interior scenes in accordance with the styles and designs of bathrooms shown in the references. After placing 3D models of HotBath products in those scenes, our specialists set smooth natural lighting and chose the most winning camera angles for rendering. Among the latter, hero shots with the full focus on the product were the priority. But there were also CG images with several items in the frame — for cross-selling.
Diverse Product 3D Renders for a Brand Catalog
The brand used 3D renders for its new product catalog, both print and online versions. The images embellished every page with texts and drawings to make it more outstanding and appealing for customers. It also serves as a great piece of print collateral for different events and showrooms.
Versatile CG Visual Content for Different Promo Channels
The CG pictures were posted on HotBath social media accounts on Facebook, Instagram, LinkedIn, and Pinterest. On top of that, the company featured some of the 3D images we’ve made on different pages of their website. All in all, our project with HotBath is a good example of how one pack of CG visuals can serve as a perfect marketing asset for all promo channels.