Marketers and manufacturers need to anticipate specific challenges when selecting a luxury interior design style for their furniture images. Firstly, staging physical high-end roomsets is very expensive. You need to buy or rent luxury furniture and decor, as well as use sumptuous finishing materials to make it right. Otherwise, if you go for affordable decor and materials, the result will look cheap and tacky.
Secondly, even if you use CGI for backgrounds, it is effortless to overdo luxury interior design and put too many opulent pieces in there. Unfortunately, such an over-the-top luxury draws customers away because it appears to be unattainable for them. Therefore, high-end design must be done by CG experts with design knowledge and experience. They can balance out luxury elements and make truly attractive 3D lifestyle images for your product.
So, how do they do it? CG artists from our 3D rendering company have chosen their five favorite luxury styles in interior design to create 3D scenes. Scroll down to get inspiration for your high-end future marketing images!
1. New Empire
The New Empire is a modern version of the Classic Empire, a 19th-century European style of the Napoleonic era. Just like in the traditional Empire style, the new one connects ancient Greek, Roman, and Egyptian influences and celebrates heroic and triumphal elements in interior design. That’s why CG artists tend to use sculpture, busts, bas-reliefs, as well as classical paintings and portraits in New Empire interiors.
As for architecture and interior finishes, Empire rooms require high structural ceilings, columns, stucco moldings, and so on. And, naturally, only opulent materials work here. Thus, CG experts build this luxury interior design style using marble and mahogany, silk wallpaper, golden or gilded bronze ornamental details, etc.
The fact that Classic Empire is the progenitor of Art Deco and New Empire style means there are many similar components to all of them. For instance, they share an iconic combo of dark hues with gold or silver. However, for the New Empire, CG artists add bolder shades such as purple, blue, and turquoise to enrich the classic palette.
Last but not least, the New Empire kept one of the most characteristic features of the Empire style — strict lines. Rigorous geometry serves as a frame that disciplines and organizes the opulence. Thus, such interiors are not about showing off wealth, they convey a subtle and elegant luxury.
2. Art Deco
Art Deco luxury style in interior design refers to the era from the 1930s to the 50s-60s. It arose in contrast to its predecessor, Art Nouveau. However, if Art Nouveau is fluid, intricate-patterned, and nature-oriented, Art Deco is more about strict lines and clear geometry.
While creating Art Deco interiors, CG artists opt for opulent materials and textures. We are talking about expensive wood like ebony and mahogany, marble, leather, fur, and gold, as well as lots of mirrored surfaces such as chrome, mirror, and polished stone.
Also, one of the hallmarks of Art Deco is its recognizable geometric patterns, like zigzags, triangles, chevrons, etc. Those motifs can be found both in the interior and in furnishings with the use of contrasting shades and color combinations of dark tones, as well as gold or silver.
3. Hollywood Regency
Hollywood Regency is a nod to classic Hollywood with its worship of superstars and glamor. This luxury interior design style uses vibrant colors and experimental combinations to the point where it becomes a little exaggerated and kitschy. These rooms aren’t supposed to be cozy residential interiors but rather a movie set. There’s no place for boredom and mediocrity in Hollywood!
To bring the wow factor to this luxury interior, CG artists give full free rein to their imagination and opt for very bold colors and stylistic contrasts. For example, they can use ultra-modern colors for interior finishing and put classic Art Deco or even Rococo-inspired furniture. Just imagine a juxtaposition of emerald matte walls with black and white check floor and classy crimson-pink furniture on top of that — here is Hollywood Regency for you.
4. Glam
If Hollywood Regency celebrates traditional glamor, then Glam is a Modern interior design style, only much chicer. Sure, Glam may include classic or Hollywood Regency elements, but they have to be modernized, that is, become simpler and neater. That’s why CG artists often use transitional furnishing and decor for Glam as a modern luxury style of interior design. For the same reason, they add contemporary art to balance the glamor out with a bit of modern touch.
Modern luxury style interior designs are all about a neutral color palette and light tones so that they look spacious and homey. And, of course, you can’t make a Glam design without sumptuous materials — gold, crystal, marble, and expensive wood as well as luxurious textiles such as velvet, silk, and fine handmade fabrics.
5. Luxury
You can’t really outline luxury interior design as a separate style; rather, it’s a fusion of all aforementioned decorative traditions. This is where comfort and status become paramount.
With a luxury contemporary interior design style, CG artists always start with architecture because large housing is synonymous with wealth. To enhance luxury vibes, they build spacious 3D rooms with high ceilings, top-to-bottom windows, atriums, multiple tiers, etc. Next, to complement the grand architecture, CG experts incorporate striking decorative elements such as statues, chandeliers, mirror panels, fireplaces, and large furniture.
Naturally, there is no place for low-cost materials or mass-market furnishings in such interiors. Thus, CG artists use only expensive materials and exclusive designer furniture here. To complete a 3D rendering for luxury furniture, they fill the interior with contemporary art to emphasize the owner’s status. Obviously, those should be pieces made by the most famous artists. This way they can be considered not only as works of art but as a reasonable investment too.
Tips for Creating a High-End Interior Design
Creating a high-end interior design starts with investing in quality, timeless pieces that exude craftsmanship and elegance. An interior design for luxury homes isn’t defined by flashy elements or excessive décor—it’s about thoughtful curation, refined aesthetics, and a sense of comfort wrapped in sophistication. Here are popular luxury house interior design ideas:
Identify Your Signature Luxury Design Style
Begin by exploring what luxury means to you—whether it’s classic elegance, modern minimalism, or eclectic sophistication. Defining your style ensures a cohesive and personalized interior that feels authentically upscale.
Choose Quality Materials
Luxury design is built on quality. Opt for materials like natural stone, hardwood, fine metals, and plush fabrics. These not only elevate the aesthetic but also ensure lasting beauty and function.
Stick to a Neutral Color Palette
A neutral palette sets a serene, timeless foundation. Shades of ivory, beige, taupe, and charcoal evoke elegance and create the perfect backdrop for textures, artwork, and accent pieces to shine.
Add Statement Pieces
Incorporate one or two standout elements—like a sculptural light fixture, a designer chair, or bold artwork—to draw the eye and anchor the room with character and sophistication.
Focus on Symmetry and Balance
Luxury interiors often follow principles of symmetry and visual harmony. Well-balanced layouts and matching elements (like lamps, side tables, or art) create a sense of order and refinement.
Сonclusion
If you need a luxury design for furniture product images, we strongly recommend working with professional CG artists. Their knowledge and skill in 3D interior rendering transform dull marketing images into magazine-worthy pieces. When done tastefully, such visuals can inspire customers and simultaneously bolster your brand’s reputation. Whether it’s a historical Art Deco interior or a glamorous roomset with a touch of Hollywood chic, CG experts will make a perfect setting for your furniture to shine in the product images.
Using our 3D modelling services , your dreams of a luxury interior design style for product images will come true. In just two days, you can receive a 100% photorealistic high-end 3D roomset in any of these styles, which will make your furniture look truly swanky!